For SmartyPants Vitamins at Kidzapalooza, Parti joined the project during the design phase and carried the activation through full fabrication and installation. The 20' × 10' experience was designed as an energetic, tactile environment built specifically for kids and families.

We developed a custom LEGO-inspired texture for the back wall, sourced and produced a custom branded umbrella, and fabricated a four-foot-tall replica of the SmartyPants vitamin bottle as a larger-than-life photo moment.

From custom scenic elements to sourcing and production, we brought the activation together as a cohesive physical experience built to be explored, photographed, and remembered.