For the release of Joe Freshgoods’ latest footwear collection, Parti designed and built a retail experience inside the Museum of Contemporary Art Chicago. At the center of the space was a life-sized interpretation of the shoe box lid, reimagined as the checkout counter and finished in diamond-plate steel.

Working on an aggressive three-week timeline from concept to delivery, we took the experience from idea to installation—balancing creative execution, fabrication, and production to deliver a fully realized retail environment on time.