For Joe Freshgoods’ Let’s Get Weird, Parti served as the production design and art team responsible for building an entire fever-dream world around the campaign. Every environment was designed to feel unexpected, surreal, and completely immersive.

We built an outdoor gym inside an interior space, transformed a bar into a jewelry store, and created a life-sized version of the shoe box from the collection for the characters to physically interact with in the final scene. From concept through fabrication and execution, we helped turn the visual language of the campaign into a fully realized world.